westpac.co.nz

GENERAL
META
KEYWORD DATA
BACKLINKS
HTML
LINK ANALYSIS
COLORS
SERVER

Westpac.co.nz receives any estimated 137,140 unique visitors and 1,006,231 unique page views per day. Revenue gained from these much visits may be $461 per day from various advertising sources. The estimated worth of site is $386,981. Alexa global rank is 10,513. Maximum no. of users comes from NEW ZEALAND. Rank in NEW ZEALAND is 29.

Akamai Technologies, Inc. is ISP, hosted on IP 23.210.216.159 in Country United States.

Website Age n/a
Alexa Rank no-data
Country United States
IP Address 23.210.216.159

META INFORMATION

Title

Westpac New Zealand - Helping New Zealanders with their banking.

Description

Westpac provides online banking, bank accounts, home loans/mortgages, credit cards, personal loans, foreign exchange, insurance, KiwiSaver, savings and investment solutions to kiwis.

Keywords

Content Type

utf-8

No	Meta Name	Value
1	viewport	width=device-width, initial-scale=1, shrink-to-fit=no
2	url	/

google ads

Top Keywords in Search

Keyword	Position	Traffic %	Keyword Cost	Traffic Cost	Results
westpac new zealand ltd	1	3.8	0	0	594000
westpac bank new zealand login	1	1.07	0	0	1280000
westpac nz login in online	1	1.07	0	0	3810000
westpac new zealand	1	3.8	0	0	99
westpac new zealand limited	1	3.12	0	0	91
westpac nz	1	35.16	0.18	13	94
westpac nz login online	1	1.07	0	0	3870000
westpac neuseeland	1	0.68	0	0	396000
westpac trust new zealand	1	0.68	0	0	755000
westpac nz log in	1	1.07	0	0	1910000
nz westpac	1	0.68	0	0	83
westpac bank nz	1	0.68	0	0	94
westpac new zealand login	1	1.36	0	0	5040000
westpac n	1	3.12	0.18	1	89
westpac n z login	1	1.07	0	0	4660000
westpac nz login	1	2.53	0	0	4750000
westpac banking corporation nz	1	0.68	0	0	658000
westpac bank nz online	1	0.87	0	0	407000
offset calculator	11	0.83	0.96	2	196000000
westpac online login nz	1	1.07	0	0	68
new zealand westpac bank	1	0.48	0	0	1910000
westpac banking	2	0.59	5.09	6	82
mortgage calculator nz	2	0.76	0.85	1	29300000
westpac bank nz login	1	0.87	0	0	65
westpac banking corporation new zealand	1	0.48	0	0	435000

Top Organic URLs

URL	Number of Keywords	Traffic	Traffic (%)
www.westpac.co.nz/	539	4,515	55.12
bank.westpac.co.nz/wone/app.html	340	1,271	15.51
www.westpac.co.nz/home-loans-mortgages/tools-resources/mortgage-repayment-calculator/	762	322	3.93
www.westpac.co.nz/home-loans-mortgages/interest-rates/	1,054	269	3.28
www.westpac.co.nz/personal/ways-to-bank/westpac-one-online-banking/	269	243	2.96
www.westpac.co.nz/foreign-exchange/currency-converter/	6,473	86	1.05
www.westpac.co.nz/home-loans-mortgages/	219	76	0.92
www.westpac.co.nz/kiwisaver-investments/term-deposits-pie-investments/term-deposit-pie-investment-interest-rates/	539	62	0.75
www.westpac.co.nz/foreign-exchange/	1,561	47	0.57
www.westpac.co.nz/home/	348	45	0.54

Top backlinks

Backlink from Page: yadokari.net/orchestra/orchestra-63355/
Link back to url: westpac.co.nz/rednews/property/tiny-living-could-you-do-it/
Anchor Text: westpac.co.nz
Link is Dofollow
External Links: 2
Backlinking Domain Category: Top/Science

Backlink from Page: buxfer.com/banks/43673/westpac-(nz)-online-money-management-software
Link back to url: westpac.co.nz/
Anchor Text: http://www.westpac.co.nz
Link is Dofollow
External Links: 1
Backlinking Domain Category: Top/Arts

Backlink from Page: idp.com/malaysia/blog/complete-student-guide-open-bank-account-in-new-zealand/
Link back to url: westpac.co.nz/home/a/?adobe_mc_sdid=SDID%3D16AEDCC40AC5AC04-790B429B6543BDBC%7CMCORGID%3DFE1BFF4E56092CF77F000101%40AdobeOrg%7CTS%3D1652883077
Anchor Text: Westpac
Link is Dofollow
External Links: 2
Backlinking Domain Category: Top/Reference

Backlink from Page: canstar.co.nz/youth-banking/
Link back to url: westpac.co.nz/branch-mobile-online/apps-and-innovation/apps/cash-critter-app/
Anchor Text: Cash Critter mobile app
Link is Dofollow
External Links: 2
Backlinking Domain Category: Top/Business

Backlink from Page: safetravel.govt.nz/financial-difficulties
Link back to url: westpac.co.nz/
Anchor Text: Westpac
Link is Dofollow
External Links: 2
Backlinking Domain Category: Top/Society

Backlink from Page: devopsdays.org/events/2016-newzealand/welcome/
Link back to url: westpac.co.nz/
Anchor Text: ~img~
Link is Dofollow
External Links: 2
Backlinking Domain Category:

Backlink from Page: airnewzealand.co.nz/airpoints-partner-westpac-debit
Link back to url: westpac.co.nz/accounts-cards/everyday-cards/airpoints-debit-mastercard/
Anchor Text: Debit Card Conditions of Use
Link is Dofollow
External Links: 2
Backlinking Domain Category: Top/Computers

Backlink from Page: chopperappeal.co.nz/story/
Link back to url: westpac.co.nz/
Anchor Text: ~img~
Link is Nofollow
External Links: 1
Backlinking Domain Category: Top/Computers

Backlink from Page: interest.co.nz/borrowing/mortgages
Link back to url: westpac.co.nz/home-loans/interest-rates/?opendocument&utm_campaign=WPG_0175_Interest&utm_medium=logo&utm_source=Interest.co.nz_Home_loan_rates&utm_content=logo_Interest.co.nz_Home_loan_rates
Anchor Text: 18 months = 6.69
Link is Dofollow
External Links: 2
Backlinking Domain Category: Top/Computers

Backlink from Page: webstatsdomain.org/d/www.westpac.co.nz
Link back to url: westpac.co.nz/home-loans/
Anchor Text: westpac.co.nz/home-loans/
Link is Nofollow
External Links: 2
Backlinking Domain Category: Top/Computers

Backlink from Page: zenbu.co.nz/search?q=ATM
Link back to url: westpac.co.nz/
Anchor Text: http://www.westpac.co.nz
Link is Nofollow
External Links: 2
Backlinking Domain Category: Top/Computers

Backlink from Page: greensparksolar.co.nz/
Link back to url: westpac.co.nz/home-loans/warm-up/
Anchor Text: Westpac Solar Finance
Link is Dofollow
External Links: 1
Backlinking Domain Category: Top/Science

Backlink from Page: nfd.org.nz/workplace-education
Link back to url: westpac.co.nz/together-greater/
Anchor Text: ~img~
Link is Dofollow
External Links: 2
Backlinking Domain Category: Top/Society

Backlink from Page: westpac.com.au/corporate-banking/
Link back to url: westpac.co.nz/wib
Anchor Text: New Zealand
Link is Dofollow
External Links: 3
Backlinking Domain Category: Top/Computers

Backlink from Page: itwire.com/itwire-magazine/tag/Westpac%20New%20Zealand.html?format=feed
Link back to url: westpac.co.nz/assets/Who-we-are/Newsroom/Westpac-Mobile-banking-report-November-2013.pdf
Anchor Text: click here
Link is Dofollow
External Links: 2
Backlinking Domain Category: Top/Computers

Backlink from Page: news.aut.ac.nz/opinion/nzs-covid-19-budget-and-climate-change
Link back to url: westpac.co.nz/assets/Business/Economic-Updates/2020/Bulletins-2020/Impact-of-drought-and-Coronavirus-Feb-2020-Westpac-NZ.pdf
Anchor Text: Negative impacts on GDP before the pandemic struc
Link is Dofollow
External Links: 2
Backlinking Domain Category: Top/Arts

Backlink from Page: unitec.ac.nz/international/before-you-arrive/banking-in-new-zealand
Link back to url: westpac.co.nz/
Anchor Text: Westpac Bank
Link is Dofollow
External Links: 2
Backlinking Domain Category: Top/Games

Backlink from Page: a-zbusinessfinder.com/business-directory/Westpac-Blenheim-Marlborough-New-Zealand/19901027/
Link back to url: westpac.co.nz/
Anchor Text: http://westpac.co.nz
Link is Dofollow
External Links: 2
Backlinking Domain Category: Top/Business

Backlink from Page: wise.com/nz/blog/westpac-foreign-card-transaction-fees
Link back to url: westpac.co.nz/credit-cards/fee-free-card/
Anchor Text: Fee Free Mastercard
Link is Dofollow
External Links: 3
Backlinking Domain Category: Top/Business

Backlink from Page: bol.westpac.co.nz/
Link back to url: westpac.co.nz/
Anchor Text:
Link is Dofollow
External Links: 1
Backlinking Domain Category:

Backlink from Page: rnz.co.nz/news/national/432060/carbon-neutrality-by-2050-will-be-costly-economist
Link back to url: westpac.co.nz/who-we-are/sustainability-and-community/looking-after-our-environment/climate-change/climate-change-impact-report/
Anchor Text: report commissioned
Link is Dofollow
External Links: 2
Backlinking Domain Category: Top/Society

Backlink from Page: iformative.com/product/rnunlimited-movies-866-420-5832-wa-p153218.html
Link back to url: westpac.co.nz/
Anchor Text: westpac.co.nz
Link is Nofollow
External Links: 1
Backlinking Domain Category: Top/Business

Backlink from Page: ourauckland.aucklandcouncil.govt.nz/news/2015/10/maori-advocate-brandi-hudson-finalist-for-influential-award/
Link back to url: westpac.co.nz/who-we-are/sustainability-and-community/contributing-to-our-communities/inspiring-leadership/women-of-influence/
Anchor Text: Women of Influence programme
Link is Dofollow
External Links: 2
Backlinking Domain Category: Top/Arts

Backlink from Page: projekt-neuseeland.de/mzs8
Link back to url: westpac.co.nz/bank-accounts/transaction-accounts/
Anchor Text:
Link is Dofollow
External Links: 1
Backlinking Domain Category:

Backlinks by Geography

Country	Number of Domains	Number of Backlinks
United States	2,010	201,249
Australia	259	46,890
New Zealand	277	3,016
Finland	10	1,239
Germany	147	1,097

Rank History

Date	Rank	Organic Keywords	Organic Traffic	Organic Cost
July 2025	192,362	20,828	9,116	3,742
June 2025	184,877	18,033	9,429	2,604
May 2025	181,828	17,196	9,770	2,376
April 2025	178,826	15,679	10,039	2,606
March 2025	182,227	16,328	9,936	2,696
February 2025	194,624	13,702	9,447	2,293
January 2025	187,970	13,163	10,443	2,272
December 2024	191,432	10,744	10,281	2,659
November 2024	201,607	8,096	9,875	2,262
October 2024	211,729	7,966	8,992	2,012

Backlinks by TLD

TLD	Number of Domains	Number of Backlinks
nz	1,168	220,197
com	1,926	40,845
online	220	1,636
app	208	850
net	120	812

Organic Competitors

Competitor Domain	Competitor Relevance	Common Keywords	Organic Keywords	Organic Traffic	Organic Cost
westpac.com.au	0.30	273	79,450	67,367	115,117
bnz.co.nz	0.26	325	12,576	7,737	5,860
anz.co.nz	0.26	434	59,894	20,499	40,539
kiwibank.co.nz	0.20	229	8,327	4,371	2,195
asb.co.nz	0.19	255	7,077	8,277	5,667
interest.co.nz	0.18	159	10,627	2,254	2,509
co-operativebank.co.nz	0.16	125	1,695	1,256	462
tsb.co.nz	0.14	108	1,515	286	734
prepaid-usa.com	0.11	92	1,899	1,229	2,918
alliedwallet.com	0.11	92	1,089	529	6,636

GENERAL HTML INFORMATION

Type	Status
HTML 5
Responsive Website

HTML SIZE INFORMATION

Text / Code Ratio 6.43 %

westpac.co.nz has a website text/code ratio of 6.43 %. Search engine crawlers tend to not pick up pages with inadequate content.

IMPORTANT HTML TAGS AND COUNTS

Titles

No	Text
1	Te waıu o aotearoa trust mĀorı tertıary scholars***ps.

No	Text
1	How can we help?
2	Lifeprotect.
3	Featured rates
4	Learn how to spot scams.
5	Financial wellbeing.
6	News & stories.

Text Styling

STRONG0
B0
EM0
I0
U0
CITE0

LINK ANALYSIS

Total Link Count: 48

Internal Link Count : 43

No	Text	Type
1	Skip to main content	text
2	-	image
3	Personal	text
4	Business	text
5	Agribusiness	text
6	Inst**utional	text
7	Find a branch	image
8	Contact	image
9	Help	image
10	Find out more about scholars***ps	text
11	Join Westpac	image
12	Accounts & cards	image
13	Term deposit	image
14	Home loans	image
15	Credit cards	image
16	KiwiSaver & Investments	image
17	Personal loans	image
18	Foreign exchange	image
19	Business	image
20	Calculators	image
21	Find a branch	image
22	How to bank online	image
23	Help	image
24	Explore LifeProtect	text
25	terms and conditions	text
26	low equity margins explained	text
27	Read more about scams	text
28	property	text
29	business	text
30	money	text
31	our community	text
32	-	image
33	About	image
34	Contact	image
35	Careers	image
36	Disclosure statements	image
37	Accessibility	text
38	Investor centre	text
39	Terms, fees & rates	text
40	Notices	text
41	Privacy policy	text
42	Website terms	text
43	-	image

External Link Count : 5

No	Text	Type
1	-	empty
2	-	empty
3	-	empty
4	-	empty
5	Westpac service status	text

Nofollow Link Count : 0

Title Link Count : 0

COLOR ANALYSIS

#ffffff
#f0f0f0
#d8d8d8
#c0c0c0
#a8a8a8
#606060
#c0a890
#484848
#c0d8f0
#787878
#909090
#f0ffff
#f0f0ff
#fffff0
#fff0f0
#a89078
#d8c0a8
#a8c0d8
#7890a8
#907860
#f0fff0

Whois raw

Domain Name: westpac.co.nz
Registrar URL: https://www.gandi.net
Updated Date: 2025-07-28T23:23:20Z
Creation Date: 2002-07-31T21:18:13Z
Original Created: 1997-04-15T12:00:00Z
Registrar: Gandi
Domain Status: ok https://icann.org/epp#ok
Name Server: a1-55.akam.net
Name Server: a28-64.akam.net
Name Server: a3-67.akam.net
Name Server: a7-64.akam.net
DNSSEC: unsigned
URL of the Domain Name Commission Limited Inaccuracy Complaint Form: https://dnc.org.nz/enquiry-form/
>>> Last update of WHOIS database: 2025-08-18T10:14:20Z <<<

WEBSITE SERVER INFORMATION

Service Provider (ISP)
Akamai Technologies, Inc.
Hosted IP Address
23.210.216.159
Hosted Country
United States
Host Region
California , Los Angeles
Latitude and Longitude
34.05361 : -118.24550

Semrush backlinks count

Total backlinks	270236
Total Domains	4614
Total IPS	3900
Total follows backlinks	253806
Total no follows backlinks	16167
score	59
Trust score	59
Total urls	83981
Total Ip class num	1966
Total Text num	250399
Total Forms num	0
Total frames num	1
Total images num	16339